Procedia - Social and Behavioral Sciences 37 ( 2012 ) 482 – 489
77-0428 © 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of Symbiosis Institute of International Business (SIIB)
doi: 10.1016/j.sbspro.2012.03.313
International Conference on Emerging Economies - Prospects and Challenges
(ICEE-2012)
Evolution of sustainability as marketing strategy: Beginning
of new era
Vinod Kumara*, Zillur Rahmanb, A. A. Kazmic and Praveen Goyald
a,b,dDepartment of Management Studies, Indian Institute of Technology, Roorkee - 247667, Uttarakhand, India
cDepartment of Civil Engineering, Indian Institute of Technology, Roorkee - 247667, Uttarakhand, India
تعاونی موندراگون نمونه موفق پیاده سازی تعاونی اقتصادی از ایجاد تا موفقیت
برنامه ریزی استراتژی بر مبنای سناریو بر اساس مدل چرماک
ترجمه مقاله Evolution of sustainability as marketing strategy: Beginning of new era Vinod
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